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I've sat on both sides of the table.

I'm Mitchell Suen. I spent 12+ years in go-to-market, from backing startups as a VC to building one through Y Combinator. Now I build AI agents and automation workflows that fill B2B pipelines.

Mitchell with a group at a tech workshop

Mission

Make AI automation useful, not just impressive.

Most B2B teams know LinkedIn works. Few have the system to turn it into a consistent pipeline. I help them build that system, with AI agents doing the research, writing and follow-up, and people doing the conversations that close.

12+ yearsin go-to-market
300+B2B teams and founders helped
10,000+LinkedIn followers

The path

From VC to YC to founder.

I studied Mathematics, Accounting and Financial Management at Loughborough University, then spent my career on the go-to-market side of startups in London, Hong Kong and Taiwan.

  1. 2014LondonStarted in operations at startups in London, including ParcelBright, a VC-backed logistics-tech company.
  2. 2016SoundbrennerBusiness operations at a Hong Kong hardware startup.
  3. 2017Ematic SolutionsLed the martech company's market expansion into Taiwan and Hong Kong.
  4. 2017Let's HireCo-founded a community-focused talent platform and grew it to HK$2.4M ARR.
  5. 2018Betatron Venture GroupVC. Invested in startups and advised them on growth, operations and partnerships.
  6. 2021Everest Ventures GroupGrowth and product lead at a 300-person Web3 group.
  7. 2021Peeba (YC W23)Founding team, running go-to-market and operations from zero to one.
  8. 2023LeadsourcingFounded Leadsourcing in Hong Kong to build outbound systems for B2B teams.
  9. NowBuilding Leadsourcing Academy with the AI Engine RoomTeaching operators to run AI-powered outbound, and setting up the AI agents and workflows inside B2B teams.
The Peeba team in the office

Work together

Three ways in.

FAQ

Common questions.

Who does Mitchell Suen work with?

Mitchell works with founders, sales leads and marketing leads at B2B companies.

What is Mitchell Suen known for?

Mitchell Suen is an AI automation creator known for building no-code workflows and AI agents that help B2B teams grow their pipeline. He shares what he builds on LinkedIn and in his Build Log.

What is Leadsourcing Academy?

Leadsourcing Academy is a growing programme for founders, sales leads and marketing leads who want to use AI agents and automation to build pipeline. It's built for operators who run their own growth, with practical playbooks, benchmarks and teardowns from multiple markets.

Where is Mitchell Suen based?

Mitchell is currently based in Hong Kong, and often moves between the UK, Europe and APAC.

I'm building in public.
Come along.

I share what's working, and what isn't, with AI agents and automation on LinkedIn.

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